Do you have a performance mindset?

Keva Epale
4 min readDec 5, 2023

5 pivotal ideas from champion and entrepreneur Maria Sharapova to empower any creative.

The routine of a conqueror, champion, hero, or heroine

Today, I would like to explore the mindset of high-performance athletes and how it can be an elevator of ideas for any creative. I stumbled upon the interview of Maria Sharapova on Bloomberg, where she evoked the concept of a performance mindset* being a pivotal asset when transitioning/engaging in business.

Maria Sharapova is part of that league of female tennis players who defied the norm. For example, Serena Williams is the queen of that group). Their achievements speak galaxies as their business and communication empires. It was interesting to hear from her about the patterns of her armature and her positioning towards her craft. And how it had shaped her for many more ventures. Being a high-performance player equips you for many roles, including leadership, entrepreneurship, business savvyness, communication guru and beyond. The most revealing one is the positioning as a brand embodying a vision.

*A high-performance mindset is the way we think, act, react, and carry ourselves in the competitive world. It’s all about how we use our minds to pave the road to success. A

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Keva Epale

Art director, illustrator and brand strategist. Creator of the newsletters: ''Your Creative Letter'' and ''Your Branding Letter''.